YiNong Dong
Innovation Director 

Born in Bei Jing and raised in Italy, I’m an accomplished Innovation Director with a background in new media art direction and design. With 14 years of experience spanning across agencies, production studios, and global brands, I specialise in blending creativity with technology to craft forward-thinking brand experiences and drive impactful results across EMEA, APAC, and the US.

Throughout my career, I have led award-winning activations that are never-before-seen across gaming, AI, VR, AR, XR, digital experience and experiential storytelling. I have played a key role in shaping campaigns and products from strategy, creative concept to technical development and launch, collaborating with global brands and managing multidisciplinary teams and partners across the globe.

My life journey through China, Italy, Portugal, and Belgium has shaped my deep appreciation for cultural diversity. My proficiency in multiple languages enables me to navigate cultural complexities, fostering collaboration between teams, brands, and audiences worldwide

I currently live and work in London.