Experiential/Digital Executive Producer
I’m an executive producer with creative background. I work both in innovative productions and in traditional communication.
Born in Bei Jing China and grew up in Italy, I graduated in Advertising Techniques and was specialised in New Media Art in Portugal and Belgium, focusing on interactive methods, generative coding and kinetic systems. My investigations were especially focused on challenging human perception through cross-media storytellings. I have a solid experience within the advertising industry where I’m usually involved in the entire process from strategy and creative concept to technical production. I manage a wide range of productions involving cutting-edge technologies, from digital experiences, interactive installations to VR, AR and AI. I lead teams of creatives and developers to achieve high level outcomes in challenging time frames.
I worked for global clients such as Nike, Google, Nespresso, Amazon, EE, Gulf Air, Emaar, Bulgari, Ralph Lauren, Missoni etc.
I currently work and live in London, UK.