Nike Air Max Day

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Project: Nike global campaign.
Technology: architectural projection on Pompidou Paris
Client: Nike
Agency: UNIT9
Project Manager: YiNong Dong

In 2017 the world celebrates 30 years of Air Max and 30 years of digital art. And in March, Nike launches its latest revolutionary sneaker Air VaporMax – the lightest ever Air Max.

To celebrate 30 years of Nike’s revolutionary Air Max, we used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.

Bringing together illustrators, 3D artists, animators and motion graphics specialists, we developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history.