Project: Nike global campaign.
Technology: architectural projection on Pompidou Paris
Project Manager: YiNong Dong
In 2017 the world celebrates 30 years of Air Max and 30 years of digital art. And in March, Nike launches its latest revolutionary sneaker Air VaporMax – the lightest ever Air Max.
To celebrate 30 years of Nike’s revolutionary Air Max, we used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.
Bringing together illustrators, 3D artists, animators and motion graphics specialists, we developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history.