League of Legends Battle of Baron

Project: League of Legends Battle of Baron
Technology: real time game engine and YT live stream
Client: Riot Games/BBH Singapore
Agency: UNIT9

Watch the video

League of Legends: Wild Rift expanded its open beta to Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia. To celebrate the launch, we turned YouTube Live into a collaborative multiplayer story experience for fans all over the world.

We hosted the biggest Baron battle in history on YouTube Live. Anyone, anywhere, could join typing in live chat to take down the beast. We crowdsourced every move in the battle using a voting system in the YouTube Live Chat. Users voted for what to do next by typing 1, 2, 3, or 4 into the chatbox, and whichever move received the most votes won. Baron responded dynamically to each move, and it was exciting for fans to see that direct response to their vote and feel the instant gratification of contributing to the cause.

We had 50,070 players and 1.65 million live chat comments. To date, the livestream has over 450,000 views and counting, and the game went on to hit the #1 spot in app stores in multiple regions.