Project: Nike global campaign.
Technology: architectural projection on Pompidou Paris
In 2017 the world celebrates 30 years of Air Max and 30 years of digital art. And in March, Nike launches its latest revolutionary sneaker Air VaporMax – the lightest ever Air Max.
To celebrate 30 years of Nike’s revolutionary Air Max, we used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.
Bringing together illustrators, 3D artists, animators and motion graphics specialists, we developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history.