Project: Active – interactive showroom
Technology: interactive installation
Client: IRIS
Agency: studio giuseppelaspada
Role: Art Director and Interactive Design
Graniti Fiandre, an Italian leader in ecological ceramics, has created an immersive, interactive showroom inspired by the environmental principles embodied in their products. The installation invites visitors on a reflective journey through two contrasting environments, each designed to explore the relationship between industrialisation and nature.
The first stage of the experience symbolises a polluted environment, immersing visitors in chaotic urban-inspired landscapes, complete with visual elements of smoke emissions and the unsettling noise of industrial processes. In contrast, the second stage represents a harmonious return to Nature. Here, a spatialized sound system enhances the serene atmosphere, creating an immersive space that highlights the tranquility of natural surroundings.
At the heart of the installation is a large, tree-shaped structure. This interactive element allows visitors to engage directly with the environment, influencing the surrounding space and activating branded content. Through this interplay of sound, light, and interaction, the installation not only showcases Graniti Fiandre’s commitment to sustainability but also encourages visitors to reflect on the impact of human activity on the natural world.
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