Project: OnePlus 6 Global Campaign
The entire campaign follows a Blade Runner-esque style paired with a futuristic color scheme of red and blue lights coming together in one singular image. We wanted it to feel highly cinematic, with a focus on the element of light to communicate the fast and smooth speed of the new phone.
We created nearly every element of the campaign from the photo and video shoots to creating complex 3D and CGI pieces of content.
The teaser video received over 20 million views on YouTube, and the chatter around the web was unparalleled. Everyone wanted to get their hands on this unconventional phone, launched in a ultra sleek, unforgettable way, and the sales proved it: the OnePlus 6 sold over a million phone in a cool 22 days—a new record for the company.