Project: interactive showroom
Technology: interactive installation
Client: IRIS
Agency: studio Giuseppe La Spada
Experiential design: YiNong Dong and Mattia Trabucchi
Sound design: Mattia Trabucchi

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Graniti Fiandre is an Italian company focused on production of ecological ceramics. The interactive showroom is inspired by the environmental characteristics of its products.
The installation invites people to a reflective journey by experiencing an immersive path structured in two stages: the first represents the polluted environment characterised by chaotic urban-inspired landscapes, smoke emissions and industrial noise; the second space is focused on Nature where a spatialized sound system has been integrated to emphasise the immersive effect. A big tree-shaped structure is installed in the middle of the room. Visitors can interact with it, affecting the surrounding environment and activating different brand contents.