AliExpress AR Graffiti


Project: AliExpress AR Graffiti
Technology: AR
Client: AliBaba
Agency: UNIT9

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Together with AliBaba we created an amazing AR experience to help launch 11.11 Global Shopping Day. It uses the latest ARKit from Apple and combines the latest technology with art. Using emerging technology on new industries changed our perception of art and how it can find new excitements impacting our everyday life – Live life to the fullest.

This project had a great impact being in such iconic locations as Shoreditch , it caught the eye of many individuals on their way to work. With the help of social media influencers from a variety of industries to help achieve the reach. This resulted in getting an online reach of nearly 3M only a couple of days after their post.