Project: Emaar Discover Dubai Creek Harbour
Technology: Augmented Reality
Emaar wanted to unveil an exclusive sneak peek at the plans for its development in Dubai Creek Harbour. So we created an immersive digital experience that allowed people to explore the proposed space before construction is even complete.
We built “Discover Dubai Creek Harbour,” an augmented reality app, to accompany a 4 x 3m model of the Dubai Creek Harbour. It allowed people to discover the development in greater detail, learn about the impressive amenities and features and encouraged them to invest in the location. The user experience was focused on discovery; there were countless Easter eggs hidden throughout, and the longer people explored, the more they found.
We built the entire app in Unity and worked tirelessly to get the highest quality CGI finish possible using real-time rendering. We also used AR Kit with advanced extensions to track the physical model of the development as closely as possible, enabling the CGI to lay directly on top of it.