Gulf Air The Year of Change

Project: Gulf Air The Year of Change
Technology: Projection Mapping
Client: Gulf Air
Agency: UNIT9

It was the start of a new era for Gulf Air. In 2018, they relaunched their brand, including new uniforms and flights to eight new destinations. They were also planning to extend to another 75 direction destinations by 2023, as well as expand their fleet by 39 aircraft. To celebrate, Gulf Air held an exclusive event at the Arcapita building. Three hundred VIP guests came, includingHE Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of the Kingdom of Bahrain.The main attraction at the event? An experience that every guest—and people around the world—would never forget: a stunning projection that was mapped on the northeast side of the Four Seasons, Bahrain Bay.