Nike NBA Jersey


Project: Nike NBA Jersey
Technology: Projection Mapping
Client: Nike/KineticWW
Agency: UNIT9

Watch the Video

Nike being the new NBA official sponsor wanted to share the message through a bespoke outdoor projection mapping situated at the center of Shanghai.

Through the facade projection the UNIT9 team was able to highlight the collaboration between Nike and the NBA by mainly focusing on professional basketball players James Lebron and Kevin Durant.

The new Jersey has a unique functionality called Thundercat – this function allows individuals to tap their phone on the label and get exclusive content about the specific player as well as music from QQ playlist.